Website speed optimization

We optimize website speed and increase its performance

Did you know that the average percentage of traffic generated by websites listed on the first page of Google search results is 91,5%? Thus, our goal is to get your business among that 9%. website speed optimization

SEO optimization services

BullSoftware offers website and online store speed optimization services at attractive prices. Over 75% of your traffic comes from mobile devices, where loading speed is crucial.

Optimize your website's loading speed now!

Our clients

Companies that have experienced positive results with our services.

SEO ROMANIA

What is a page speed and how does it influence website traffic?

Google announces

Loading time

In 2016, Amazon made it public that for every 100 milliseconds of improvement in a site's loading time and speed, sales increase by 1%. After my own study, Google discovered that for every 5 seconds of extra site loading speed, 20% of potential visitors abandon the site. Following this data, Google announces that the loading speed of a site is becoming an important factor in the positioning of sites in search results.
By website speed we mean the reaction time it takes to access it. In other words, speed measures charging time of the index page. Does it matter if a site's loading speed is 2 seconds, 3 seconds, or 10 seconds? Yes. It's really a decisive factor in maintaining a high volume of visitors. A slow page loading speed can have a negative impact on:
  • User experience
  • Lead Generation / Conversion
  • Keyword rankings and results SEO
  • Brand reputation and credibility
CONSUMER EXPECTATIONS
47 % Which consumers expect a web page to load in 2 seconds?

What do we mean by bounce rate? The time it takes for a user to leave a website before it loads and they can see the content. Statistics show that 53% of people leave websites that load in more than 3 seconds.

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Do you already have a website?

Free SEO Audit

We will provide you with a detailed analysis that shows you where you stand now and what you can do to attract more patients through effective SEO optimization.

tools used

We choose quality hosting

Choosing quality hosting is an extremely important aspect for loading speed, because all the effort put into improving the visit can simply be "undone" by hosting whose speed leaves much to be desired.

Image optimization

Images can be optimized using various programs, such as: Mass Image Compressor , online tools like: https://tinypng.com/ or php functions or plugins.

We activate the cache function

The cache function creates a static version of the site, eliminating the higher loading time due to the database, php functions, etc. A PHP class such as PHP Fast Cache can be added . For platforms such as WordPress , Magento , PrestaShop the process can be greatly simplified by using various optimization plugins.

We activate the cache function in the browser

With this function we can increase the loading speed of our site by storing certain resources in the browser, specifying a certain period of time for which we want them to be stored.

Thus, a user who has visited the same site in the past will not need to download all the resources again.

Using “GZIP” Compression

It is another simple and effective method to increase loading speed.

Gzip converts the site's files into a ZIP file, which helps the visitor's browser increase loading speed. The user's browser will then unzip the created ZIP file and display the entire content.

Write as "clean" code as possible

If you choose to write the site script yourself, make sure to have as "clean" code as possible.

In particular, multiple and unnecessary database queries are the ones that create the biggest problems related to site loading speed.

Optimization (minification) of CSS and JavaScript files

Optimization or "Minification" refers to merging multiple CSS or JavaScript files into one.

For example, instead of having 10 separate CSS files, we can have a single one that includes all the code from all 10 files.

Using a CDN

A CDN is a system of data centers located in different geographical areas. When a user accesses a site that uses a CDN , they will download the resources from the CDN server that is located in the closest location.

That is, a user from France will download resources from a server in France.

Database optimization

Almost all websites today use a database. Databases are essential for online stores, blogs, and many other sites.

Adding an index to the database is among the best ways to optimize.

PERFORMANCE

BEFORE

   First Contentful Paint - 16.8 sec
  Largest Contentful Paint - 8.8s
   Total Blocking Time - 4,290 ms
   Speed ​​Index - 7.1s
   Cumulative Layout Shift - 2.041

PERFORMANCE

AFTER

   First Contentful Paint - 1.7 s
   Largest Contentful Paint - 4.8 s
   Total Blocking Time - 180 ms
   Speed ​​Index - 2.1 s
   Cumulative Layout Shift - 0.006

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